Design of Trade mark Promotional for Granite Mortar Network System in Mae Slid Sub-District, Bantak District, Tak Province

Abstract

This research was aimed 1. to design the brand promotion and 2. to assess the satisfaction of manufacturers and customers toward designed brand. The finding indicated that brand design promotion for granite mortar from Tambon Mae-Slid, Ban Tak District, Tak, should be using Thai alphabets in the design to reflect Thai scent and should have sufficient information in promoting the brand. The designed brand should have the identity of Tak Province such as the picture of granite mortar or a famous pagoda in Ban Tak District. It should also have a pattern and color consistent with the product to attract customer attentions. From the evaluation of 3 qualified members found that 1) the 3^rd designed brand is the most suitable design for the product with suggestion that 3 stars on the brand should be removed. Three stars on the brand of the product means it is a well-respected OTOP product. 2) The satisfaction of the customer on designed brand is at the highest level.