Pattern of Smart Grid Technology Acceptance and Adoption in Thailand Customer
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Abstract
Smart Grid Technology : SGT is a type of electrical energy management to increase the application efficiency and to integrate the sources of alternative energy, the information and communication technology, and the wire-transmitted system into the exchange of the real-time information of energy consumption in response to the user’s demand. This research aimed to investigate the customers’ smart grid technology acceptance and adoption through the technology acceptance model (TAM) together with the perceived risk and the simulation of value based adoption model (VAM). Data were collected from 500 samples of the PEA consumers in four regions, and analyzed by the simulation of structural equation model (SEM). The results revealed that the perception of benefit ease and the value has a direct effect on the customers’ smart grid technology acceptance and adoption, while perception of risk had no significance to the decision of the technology users. The studied results could be the information for passing the regulation as well as law, and designing the system development conforming to the user’s need.
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