Development and Performance Evaluation of a Cultural Tourism Planning Application for Pathumthani Province

การพัฒนาและประเมินประสิทธิภาพ แอปพลิเคชันวางแผนการท่องเที่ยวเชิงวัฒนธรรม จังหวัดปทุมธานี

Abstract

          The purposes of this research were to design and develop a cultural tourism planning application for Pathum Thani Province, to evaluate the application's efficiency, and to study user satisfaction. The samples consisted of 15 experts and 400 tourists. The research instruments included the application developed using Android Studio and PhpMyAdmin, an efficiency evaluation form, and a satisfaction assessment form. Data were analyzed using mean and standard deviation.

          The results revealed that: 1) The developed application could operate on mobile devices and store information about cultural tourist attractions, restaurants, emergency locations, and provide travel planning assistance through GPS tracking; 2) The efficiency evaluation by experts showed an overall high level (𝑥̅ = 4.11, S.D. = 0.61), with technical aspects rated at a high level (𝑥̅ = 4.12, S.D. = 0.57) and information presentation also at a high level (𝑥̅ = 4.10, S.D. = 0.65); 3) The overall user satisfaction was at a high level (𝑥̅ = 4.37, S.D. = 0.71), with the highest satisfaction being that the application enhanced travel convenience (𝑥̅ = 4.65, S.D. = 0.58). These findings indicate that the developed application effectively meets tourists' needs in planning cultural tourism experiences in Pathum Thani Province.