การสร้างสรรค์นวัตกรรมสื่อโมชันกราฟิกเพื่อสื่อสารและ ส่งเสริมความรู้เชิงจริยธรรมและกฎหมายดิจิทัลสำหรับกลุ่มคนรุ่นใหม่: The Creation of Motion Graphic Media Innovation to Communicate and Promote Digital Ethics and Legal Knowledge for the New Generation

Kampanat Kusirirat; Aphichaya  Saiphat; Thanyamai Thongkhamphanthakun

Authors

Kampanat Kusirirat Animation Game and Digital Media Program, Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University, Bangkok
Aphichaya Saiphat Animation Game and Digital Media Program, Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University, Bangkok
Thanyamai Thongkhamphanthakun Animation Game and Digital Media Program, Faculty of Science and Technology, Bansomdejchaopraya Rajabhat University, Bangkok

Keywords:

Motion Graphic Media Innovation, Digital Ethics and Legal Knowledge, The New Generation

Abstract

This research aimed to analyze, design, create, and evaluate the quality and acceptance of a motion graphic media innovation. A sample of 159 students from the Animation, Game, and Digital Media program at Bansomdejchaopraya Rajabhat University was selected using simple random sampling. The research instruments used were a structured interview form, a quality evaluation form, and an acceptance evaluation form for the motion graphic media innovation. Data were analyzed using mean and standard deviation.

The research found that a motion graphic media innovation was successfully developed to communicate and promote digital ethics and legal knowledge for the new generation. This innovation was analyzed across four key aspects: conceptual and storytelling, graphics and visuals, sound, and motion, with a total duration of 1.23 minutes. The quality of the innovation, as evaluated by experts, was rated at a high level (M=4.13, SD=0.64). Similarly, the quality evaluation by the sample group was also at a high level (M=4.19, SD=0.59). The overall acceptance of the motion graphic media innovation was found to be at a high level (M=4.19, SD=0.60). These results demonstrate that the motion graphic media innovation is an appropriate and well-accepted tool among young students for communicating and promoting digital ethics and legal knowledge.

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