Development of a Mixed Beverage from Ban Kha Pineapple to Promote Community Tourism

Abstract

Community-based tourism (CBT) has been recognized as a pivotal mechanism for strengthening local economies, particularly through the integration of local agricultural resources into the service industry. This study aimed to: 1) develop creative mixed beverages from Ban Kha pineapple juice, a recognized Geographical Indication (GI) product; 2) evaluate consumer and expert satisfaction regarding sensory attributes; and 3) assess the suitability of the products for promoting community tourism. A quantitative research design was employed, involving the development of two beverage formulas: “Baan Kha Paradise” and “Baan Kha Delight,” refined through multiple trial rounds based on sensory standards. Data were collected from 5 experts and 200 service users in Ban Kha Subdistrict. Statistical analysis included Mean and Standard Deviation (and SD). The results indicated that "Baan Kha Paradise" achieved the highest level of overall satisfaction (= 4.56, SD = 0.42), surpassing “Baan Kha Delight” (= 4.16, SD = 0.55), particularly in aroma and color attributes that reflect the raw material identity. Furthermore, participants strongly agreed that the beverage possesses high potential as a welcome drink and contributes to adding value to local agricultural yields. In conclusion, developing products that emphasize sensory qualities alongside local identity communication is a key strategy for creating memorable tourism experiences and fostering community sustainability.