Product Design of Women’s Handbags Inspired by the Cultural Identity of the Ban Du Silk Community Enterprise, Nakhon Ratchasima Province

Abstract

This study aimed to examine silk fabric patterns derived from the cultural identity of the Ban Du Silk Product Community Enterprise in Nakhon Ratchasima Province and to design women’s handbags based on the cultural identity of the Ban Du Silk Product Community Enterprise in Nakhon Ratchasima Province. The population and sample group consisted of five experts in silk weaving and silk product design. The research instrument used was a questionnaire. The statistical methods employed for data analysis included frequency.

        The results revealed that the silk patterns representing the cultural identity of the Ban Du Silk Product Community Enterprise in Nakhon Ratchasima Province included the Pine Tree pattern and the Phuang Phet pattern. For the design of women’s handbags based on the cultural identity of the Ban Du Silk Product Community Enterprise, three types of forms were developed: forms inspired by the weaving reed, the shuttle, and the thread spool. The experts selected Type 1: the form inspired by the weaving reed (Design Sketch 1), Type 2: the form inspired by the shuttle (Design Sketch 2), and Type 3: the form inspired by the thread spool (Design Sketch 2). The women’s handbag products designed from the cultural identity of the Ban Du Silk Product Community Enterprise represent a creative extension of local identity. This development helps promote the local economy and generate income for people in the community.