A Study of Consumer Behavior for the Development of Healthy Beverages: A Case Study of the Elderly in the Wat Devarajkunchorn community, Dusit District, Bangkok.

Main Article Content

Suphasit Warasin
Natcharee Kanachatwibul
Nitcharee Kanachatwibul
Sukanya Chatakul

Abstract

A Study on Consumption of Behavior in Development of Health Drinks for the Elderly in Wat Devaraj Kunchorn Community The purpose of this study is to study the behaviour of health drink consumption for the elderly in the community of Wat Devaraj Kunchorn and to develop drinks for the elderly. And study the satisfaction of the elderly with health drinks. The study included a questionnaire and an expert opinion survey and a questionnaire on health drink satisfaction. Examples of the study include. The 40 elderly people with identification diseases analyzed using statistics: frequency, percentage and average.
The survey on the demand for health drinks for the elderly in the Wat Devaraj Kunchorn community and the majority of elderly people with diseases, respectively, are as follows: high blood pressure, diabetes, heart disease. The researchers produced health drinks for the elderly in the Wat Devaraj Kunchorn community, tested and questioned the elderly's satisfaction with drinks suitable for the elderly with the disease. The elderly with diabetes averaged 4.67 and the elderly with heart disease averaged 4.31 and drinks for the elderly with hypertension averaged 2.94. In conclusion, Formula 1 health drink consumption behaviour regarding diabetes (Apple kiwi) was the most satisfactory, with an average of 4.85 per cent, followed by odor 4.73 per cent. Formula 2 health drink about pressure (orange carrot) was the most satisfactory, color was 3.55 per cent, followed by odor 3.43 The third most satisfying form of health drink was color, with an average of 4.45 and odor with an average of 4.43

Article Details

How to Cite
Warasin, S. ., Kanachatwibul, N. ., Kanachatwibul , N. ., & Chatakul, S. . (2026). A Study of Consumer Behavior for the Development of Healthy Beverages: A Case Study of the Elderly in the Wat Devarajkunchorn community, Dusit District, Bangkok . Journal of Home Economics Technology and Innovation, 5(1), 111–124. https://doi.org/10.60101/jhet.2026.1278
Section
Research articles

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