Fruit and Vegetable Carving for Business

Abstract

Thai fruit and vegetable carving possesses cultural power, or soft power, which plays a significant role in generating income for carving artisans as well as the tourism and Thai food industries. This article analyzed carving from a business perspective. It revealed that Home Economics curricula promoted fruit and vegetable carving as a business, including design and development of business-oriented carving. Skilled carvers were required to have knowledge and understanding of how to apply artistic principles to fruit and vegetable carving, relying on the carver's imagination and experience. The use of foreign tools and equipment in fruit and vegetable carving allowed for beautiful, quick work that can keep up with time constraints and save labor. Carving fruits and vegetables for consumption took into account food safety management principles and the preservation of nutritional value. Carving fruits and vegetables for decorative purposes involved creative displays and meticulous craftsmanship, considering consumer needs. Motivations for those pursuing a career in carving included income, employment opportunities, excitement, and the stability of a profession that contributes to society and the nation.