Development of a Sales Information System to Enhance Entrepreneurial Income: A Case Study of YRU Fresh Mart

Abstract

This research aimed to 1) develop a web-based sales information system to enhance entrepreneurial income in the YRU Fresh Mart project, 2) examine the efficiency of the developed sales information system in terms of system operation, information system quality, and technical capability, and 3) investigate the satisfaction of system users, including entrepreneurs and general users. The study applied the concept of Management Information Systems (MIS) as a framework for system development and employed a research and development (R&D) approach in conjunction with the System Development Life Cycle (SDLC).

The developed system was a web-based sales information system designed to manage product data, sales transactions, and summary reports. The samples were selected using purposive sampling and consisted of 385 participants, including lecturers, staff, students, alumni, and entrepreneurs in Yala Province. The research instruments included a system efficiency evaluation form and a five-point rating scale questionnaire for user satisfaction. Data were analyzed using descriptive statistics. The results revealed that the developed system achieved a very high level of efficiency (mean = 4.54, S.D. = 0.52), while user satisfaction was at a high level (mean = 4.31, S.D. = 0.72). These findings indicate that the developed sales information system is appropriate for practical implementation, effectively supports sales operations, and enhances systematic data management for the YRU Fresh Mart project.