Development of Ethnic textile products through Creative Design Innovation: A Case Study of the Hmong Community, Pong Yaeng Sub-district, Mae Rim District, Chiang Mai Province

Abstract

Chiang Mai province possesses ethnic textile cultural capital with potential for economic value enhancement. This research aims to: 1) develop prototype textile products of the Hmong ethnic group using creative design innovation in Pong Yaeng Sub-district, Mae Rim District, Chiang Mai Province; 2) evaluate consumer satisfaction; 3) design a commercial production process; and 4) evaluate the commercial production outcomes of Hmong textile products. The research tools included interviews, questionnaires, and production potential evaluation forms. Data were collected through surveys, interviews, inquiries, and community participation processes. Qualitative and quantitative data were analyzed using percentage, mean, and standard deviation. The results of the research are as follows: 
The development of prototype textile products was divided into 5 steps: 1) generating new product concepts, 2) screening and evaluating ideas, 3) developing design concepts for clothing and costume accessories, 4) testing product concepts, and 5) developing prototype products. Consumer satisfaction assessment revealed that the three most preferred products were jackets, hats, dresses and shoes at the same level, while bags and accessories received lower levels of satisfaction.  Results of commercial production process design using creative innovation with the Lean production concept was divided into 3 steps: 1) production process design, 2) knowledge transfer regarding products and production processes through knowledge and skill development, and 3) pilot commercial production of six products, including jackets, dresses, hats, bags, shoes, and accessories. The products met the prototype quality standards, reduced redundancy in the production process, minimized operational errors, and reduced production time.  The production evaluation revealed that all products achieved a 100% production target. The average production time for each product met the established standards. Regarding product quality, dresses, shoes, accessories, bags, and jackets were rated as good, while hats were rated as fair.