An Opinions of the Members toward Success of Banana Processing Products of Thai Banana Development Group, Thung Samo Sub-district, Phanom Thuan District, Kanchanaburi Province

Abstract

The objective of this research was to study an opinion of the member toward success of banana processing products of Thai Banana Development group, Thung Samo sub-district, Phanom Thuan district, Kanchanaburi province. Purposive sampling was used. Questionnaire was applied for data collection from 23 samples and in-depth interview was used. Descriptive statistics was applied to data analysis. The findings reveal that the most important opinions on the factors for success in the development of banana processing products that were effective management and having a market to support products. There were 3 important things involved problems, obstacles and solutions which were capital, raw materials and marketing. The working capital and raw materials need to be managed well. Or adding from external sources in the form of loans, and ordering raw materials sufficient for production. However, the product was easily competitive. Therefore, sale promotion and expand the market to support more products should be developed. Especially, the online market that is easily accessible to consumers