Value Added Development Guidelines of Geographical Indication Product, Khow Hom Mali Din Phu Kao Fai Buri Ram Rice for Ban Sanuan Nok Volcanic Hom Mali Rice Group, Huai Rat District, Buri Ram Province

Abstract

This study aims to understand the contexts and find out the development guidelines for value added of Geographical Indication product, Khow Hom Mali Din Phu Kao Fai Buri Ram rice (GI-KHMLDPKF-BURIRAM) for Ban Sanuan Nok Volcanic Hom Mali Rice Group (BSN-VHMRG), Huai Rat District, Buri Ram province. The study was conducted in two phases: (a) to understand the contexts of the GI-KHMLDPKF-BURIRAM production, processing, and marketing of BSN-VHMRG by using the Rapid Rural Appraisal (RRA) technique from Oct. 2022 to Jan. 2023 and (b) to study the development guidelines to value added of GI-KHMLDPKF-BURIRAM for BSN-VHMRG by using AIC technique in Mar. 2023, respectively. It was found that (1) BSN was grown rice only in the rainy season, and there planted 325 rai of GI-KHMLDPKF-BURIRAM by using the KDML105 and RD15 varieties, with a total production yield of 146 tons per year. The grain of GI-KHMLDPKF-BURIRAM amount 68% was sold to private rice mills and agricultural cooperatives in the area, the rest of the yield was sold as milled rice amount 20%, household consumption 7%, and storage for seed 5%. (2) Development guidelines for value added of GI-KHMLDPKF-BURIRAM for BSN-VHMRG which can be implemented within one year, consisting of 2 approaches: (2.1) value added of GI-KHMLDPKF-BURIRAM by the development of rice farming, processing, packaging, and branding there are two sub-approaches: (a) development of farm production and (b) development of processing, packaging, and branding, and (2.2) value added of GI-KHMLDPKF-BURIRAM by rice marketing development there are two sub-approaches: (a) development of aggressive marketing and (b) development of community marketing. Therefore, driving development according to the above guidelines is a great challenge that requires cooperation by the community and related agencies to promote and develop the community economy towards sustainable development according to the BCG concept and using soft power to drive community-based development.