Factors Influencing the Use of DOAE E-Learning System of Extension Officers in 8 Provinces in the Upper Northeastern Region
Keywords:
Agricultural extension, Extension officer, E-learning, Upper northeastAbstract
This study aimed to analyze the factors influencing the use of the DOAE E-Learning system. The population consisted of 544 agricultural extension officers across eight provinces in the upper northeastern region, including Mukdahan, Sakon Nakhon, Loei, Nakhon Phanom, Udon Thani, Nong Bua Lamphu, Bueng Kan, and Nong Khai. The sample size was determined using Taro Yamane's formula, with an acceptable level of error set at 0.05. A simple random sampling method, utilizing a clustering approach, yielded a total of 231 respondents for this study. Descriptive statistics and multiple regression analysis were applied to the data. The findings indicated that most respondents were female (61.04%), and 66.67% held a bachelor’s degree. Key motivating factors for utilizing the DOAE E-Learning system among extension officers included its adaptability to learners' varying levels of readiness and its provision of a range of knowledge. Additionally, multiple regression analysis revealed that awareness of the system's benefits, particularly its ability to deliver essential information and appropriate content, positively influenced use with statistical significance at the 0.01 level. Therefore, it is recommended that to encourage extension officers to use the system consistently, stakeholders should focus on regularly updating the content and ensuring that the system interface remains user-friendly and easy to navigate.
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